We Love What We Do and We Care Deeply about Results

Our team of passionate, talented, internet-savvy web professionals offers over 100 years of comprehensive expertise in website design, development, e-commerce, content management, hosting, search engine marketing and optimization, digital communication, copy-writing, project management, and more. We take the time to fully understand our clients’ business goals, challenges and structural realities because we want them to succeed and to be with us for the long haul.

The web is a place of constant change, innovation and wonder. We believe in staying ahead of the technology curve. Today, no website development project should be undertaken without creating a fully responsive design that works on the myriad of devices that people use to access the internet. It’s not the tablet web, or the mobile web, or the latest Firefox Browser web, or Internet Explorer web. The responsive web is the web as it was intended—the universal web of information that should be accessible to everyone regardless of device or physical limitation.

An Evolutionary, Iterative Design Process

We support an evolutionary, iterative design process that encourages collaboration with our clients each step of the way in order to ensure we achieve our client’s business goals and objectives. We start by understanding how visitors use a site, what they want to accomplish, what their concerns are, and what causes them to hesitate. Once we answer these questions, we apply the knowledge within the framework of the site’s business goals resulting in an improved site that is both more intuitive and usable for visitors, and reflects our clients’ mission and purpose.

We believe in testing early and often. The earlier we undertake usability testing in a site update or development project, the easier and less expensive it is to make needed changes. From paper prototype sketches to high-fidelity wireframes, getting feedback early provides us with valuable insights before hours of design and development have been committed to a project.

We provide turnkey solutions complete with a series of training workshops and documentation so our clients have the ability to fully benefit and leverage the systems we create on their behalf.

Welcome

We are a full-service advertising agency. We develop custom websites, ecommerce systems, offer graphic design services, create custom trade show exhibits, develop brands, provide advertising services, campaign management, and everything in between!

SEAMLESSLY INTEGRATED BRAND EXPERIENCES

Web, Mobile and Interactive Development • Search and Social Marketing

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BRINGING IDEAS TO LIFE

We specialize in designing, producing and placing multimedia campaigns that best support our clients’ business development needs.

Thought Leadership

Bill observes, “We’ve all seen marketing departments that “sell the sizzle” and promise the world to customers, leaving it up to operations to deliver the impossible. That’s a good recipe for underwhelming customers. Uniting marketing and operations by realizing exceptional customer experiences actually become your best marketing tools, is a giant step forward, especially in today’s powerful world of social media.”

Why Work With Us?

Branding & Logo Design

We know your brand is important. Reinforce it in everything you do.

Responsive Website Design

We keep your site up-to-date and performing well in search to keep your business on top of its game with appealing designs.

Technology Changes Quickly

Keep up with changes with our marketing maintenance programs that keep your marketing evolving in a rapidly changing world.

Support You Need

In a busy world, we serve as the marketing department you don’t have.

Our Leaders

Bill Ackerman

Chief Marketing Officer

In his 34 year career, Bill has specialized in creating exceptional customer experiences combined with correlated marketing programs to maximize brand awareness and increase sales and profitability. With 32 years in hospitality, Bill is a Certified Hotel Administrator with a bachelor’s degree in Business Management. Twenty-four of those years were in senior leadership positions at hotels which included restaurants and conference centers in over a dozen cities and markets across the country, in Florida, Texas, Pennsylvania, New Hampshire, Massachusetts and Vermont. Most recently, Bill headed up the Retail Division at Vermont Country Store, where he and innovatively weaved the power of “hospitality” into a culture of “retail.”

Kasia Karazim

President

Kasia is the President of Green Mountain Marketing & Advertising, Inc. An accomplished web designer, artist and musician, Kasia’s extensive education includes an MBA from College of St. Joseph, a BA in Philosophy and French from Union College, and a Bachelor’s Degree in Fine Art and Illustration from the Corcoran College of Art & Design in Washington, DC. A true believer in leveraging education and keeping her skills on the cutting edge, she is also an adjunct professor at The Community College of Vermont teaching: Web Design & Development – HTML and CSS Programming, Web Analytics, Internet Marketing, Social Media Marketing, Management Information Systems and Ecommerce.

Put US to the test!

Our Skills

Web Design

Graphic Design

HTML/CSS

Javascript

PHP

SEO & SEM

Testimonials

Thank you for helping to bring our member organization into the 21st Century! The web tools Green Mountain created to help us streamline our business processes, the database design and the training you provided on our systems helped us beyond our wildest expectations.

Dave, President
I can't believe the improvement in our search engine ranking since we made the switch. Thank you for teaching me and the whole staff how to optimize our posts and pages for relevant search terms. We're really pleased with the ease of use.

Tom, D., CEO
I love my new trade show marketing materials! From the professionally designed banners, backdrop, and printed table cloth—to the brochures and rack cards—we couldn't be happier. Engagement at our booth in the trade shows we attend is way up. Even better, enrollment in our programs is at an all-time high. Thank you.

Penny C., Founder