Okemo Valley Chamber Website
We were originally contracted to perform SEO on an existing site that was built on a cumbersome, proprietary, outdated, Interspire platform. Making changes was confusing and exceptionally slow. We suggested that the best investment of the SEO dollars was to completely revamp the entire site and digitize manual processes to help the Chamber be more efficient in its operations. We started by identifying key stakeholders including the Chamber, its members, the local community, tourists, and sought to provide value for each group. A year after launch, traffic was up over 100% over the previous year, with excellent organic search engine traffic, repeat visitors and visitor engagement.
The site is built on a WordPress platform, features a membership database, dynamically driven membership listings, a dynamic calendar of events that accepts community submissions with moderation and allows for auto-expiration of events, compelling imagery, photo galleries, a sophisticated banner-advertising server with the ability to target users coming from particular URLS, or visiting a specific section, and more.
A fully optimized responsive design for tablets and smartphones was released in 2014. We have an ongoing relationship and also produce their 124-page annual guide, and many of their other printed materials as well.