Retail & Ecommerce Web Design
The Boot Pro’s existing site was a static mom & pop shop website created in Microsoft publisher and exported online with a design too chaotic to navigate. The Boot Pro owners’ goal was to hire a professional firm to help them launch an e-commerce website that gave them the ability to liquidate merchandise online, and open up new sales avenues for their high-end niche products. Requirements of the site included the ability to maintain a single inventory across their retail store, communicate with their existing POS, and merchant services systems. After working with several other designers with failed results, we were contacted as a result of the website we created for The Okemo Valley Chamber of Commerce, as well as website work completed for the Basin Ski Shop in Killington.
Starting from scratch, we evaluated their POS system and determined the best way to achieve their goals. We dove into the latest studies regarding eye-tracking and usability of ecommerce websites, and outlined data-fields required to best target and serve ski industry customers. The meta data collected for the products allow for careful product navigation refinements. Search engine optimization is built into every category, and the site also features a dynamic ski report during the winter months that pulls directly from Okemo.com. When a new customer arrives on the site and makes a purchase their information gets stored in their existing POS system. The site also seamlessly integrates with their preferred email marketing platform, Constant Contact. Customers have ability to post reviews and share products through various social media outlets, and see their recently viewed items. The checkout section features a real-time shipping calculator driven by UPS and is smart phone and tablet friendly.
The site is built on a WordPress Platform, with WooCommerce, Quickbooks POS, Intuit Payment Gateway, and UPS (United Parcel Service) extensions.
- Release: September 2012
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Clients: The Boot Pro
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Skills: HTML/CSS, JavaScript, PHP, SEO/SEM, WooCommerce, WordPress
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Tools: WordPress, WooCommerce, QuickBooks POS, UPS Shipping