Green Mountain Marketing & Advertising, Inc. was chosen to be Vermont Translines Marketing Partner managing all aspects of their marketing. We started by developing a new highly search engine optimized website. The goal was to create an effective and appealing presence and increase ridership. The Website features an interactive Bus Schedules Features with directions and maps to each stop that also indicates whether parking is available. A Messaging System was developed to alert passengers of important service notices. The site also uses modern large drop down menus as well.
After optimizing the site for organic search, we began to run search marketing campaigns including Google AdWord and Display ad campaigns. We successfully tripled traffic and increased ridership by 50% within the first 3 months. The Google AdWord Campaigns are highly targeted to specific geographies within the State of Vermont, for both display and text ads.